Chocolate Sampling is Really Meaningful
Twelve lucky children have been chosen to sample chocolate and give their views to the maker of the sweet when he visits Hereford tomorrow (Tuesday 31st January). David Marshall, the man behind the Meaningful Chocolate Company and the Real Easter Egg will be in the Great Hall of the Palace in the city, bringing chocolate with him.
“The Bishop of Hereford, Anthony Priddis, invited the children along with Managers from some local supermarkets to come along and meet the maker of the Real Easter Egg, the only chocolate egg with any mention of what Easter is really all about,” said Anni Holden, spokeswoman for the Diocese. “The children responded positively but most of the Supermarket managers did not bother to reply, which surprised us. We are expecting the manager of Sainsbury’s in Ross-on-Wye.”
The Real Easter Egg is the first and only Fairtrade Easter egg to explain the Easter story on the box and give money to charity. It was launched last year and churches and schools joined a campaign to establish the egg by placing tens of thousands of orders through mail order which were delivered by Traidcraft.
Morrison’s, Booths, Co-op and Waitrose decided to trial The Real Easter Egg for Easter 2011. They all sold out within days. On the back of this, it was hoped that all the supermarkets would stock it this year but Asda, Sainsbury’s and Tesco again declined to do so despite its success.
Bishop Anthony decided to try and engage locally with stores in the Diocese. He hoped that the children could feed back their views to David Marshall and the store managers at the same time. “We are a bit bemused as it is not often that people turn down offers of chocolate, and we’re sorry that Asda and Tesco, in the area covered by the Diocese, have decided not to get involved, and would have loved it if we had had a better response from Sainsbury’s,” added Anni. “It’s a great chance for the children and we all want to know what they think about this particular chocolate.”
Note to Editors:Chocolate tasting and sampling will take place in the Great Hall the Palace Hereford on Tuesday 31st January at 10.30. Pupils from 2 local primary schools are coming along to meet the Bishop of Hereford and David Marshall, MD of The Meaningful Chocolate Company and to try the chocolate eggs. They are available for interview.
The Diocese covers Herefordshire, Shropshire and parts of Worcester and Wales!
Press are very welcome at the event and could be allowed to sample chocolate too!